With the aim of diversifying the product range it offers to customers, the Vestel Group entered white goods business in 1997, and established Vestel White Goods in Manisa Industrial Organised Zone. It is the first investment of the Group since acquisition by Zorlu Holding. The total white goods complex is 300,000 square meters; of which 120,000 square meters is a closed area

In 1999, the refrigerator plant started production of no-frost and static refrigerators at a capacity of 600,000 units per annum. Currently, the plant operates at annual capacity of 2,000,000 units.

The model range includes no-frost, combi, double door, single door, tabletop refrigerators, as well as freezers and larders.

In March 2000, the plant for split-type air conditioners started operation with an annual capacity of 250,000 units. In 2004, the capacity has been increased to 1,000,000 units/year. 

In line with its strategy for product range development, Vestel White Goods invested in an automatic washing machine plant in 2002, The production started in September 2003. Theplant operates with an annual capacity of 1,000,000 units.

In 2005, the production of cooking appliances will start in the same complex.